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"Consumers are now in charge." Never before have consumers had so much control over where, how, and what they consume. Immediate Consumption is a group of marketers from a myriad of backgrounds and disciplines who know how to get brands into the eyes, ears, mouths, noses and hands of consumers, wherever those consumers may be.


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WE ARE THE C-STORE EXPERTS

C-Store is a dynamic place unlike any other shopping environment. For your brand to win at C-Store, you must understand:

The Occasion
The Consumer
The Experience
The Marketplace
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UNDERSTANDING THE OCCASION
Why we shop at C-Store

Shoppers visit C-Store to satisfy a variety of needs. Reaching your consumer starts by understanding these need-states:
Start Me Up — “The Jump Start”
Tide Me Over — “The Meal Bridge”
Pick Me Up — “The Power Boost”
Reward Myself — “The Reward”
Feed Me — “The Main Course”
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UNDERSTANDING THE CONSUMER
Identify the C-Store Shopper

A wide variety of shoppers frequent today’s C-Store, a majority of whom fall into the following groups:
The Core — Men 24–44
Millennials — Men and Women 18–24
The Overlooked — Women 24–39
Hispanics
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UNDERSTANDING THE EXPERIENCE
How we shop at C-Store

The shopper’s mindset plays an integral role in purchasing decisions. Understanding how shoppers think along the path to purchase provides valuable insight into how we reach them.

To better understand the shopping experience at C-Store, we define:
Path to Purchase
Shopping Zones
Mindsets within the Path to Purchase
Consideration Set
Messaging Opportunities
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UNDERSTANDING THE MARKETPLACE
Brands at C-Store must connect with shoppers — 
and understand what’s happening at the store level.

To win at C-Store, your brand must understand:

Trends in the Marketplace
The Needs of the Customer
Ways to Work Together
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UNDERSTANDING YOUR BRAND
Winning at c-store

We bring your brand to life at C-Store through a 6-Step Activation Methodology:

Step 1 — Define the challenge
Step 2 — Define the target
Step 3 — Define the Brand
Step 4 — Outline Marketplace Considerations
Step 5 — Define the Opportunity
Step 6 — Outline How We Will Achieve Our Objectives
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Latest Blog Entry: June 13, 2014

BRAND SPOTLIGHT: GATORADE & GAME ONE

Game One of the NBA Finals never disappoints. Tensions are high, players are focused and fans get fired up more than they have been all season. While the Spurs pulled off the big win, an almost bigger story line was Lebron James’ cramping issues.

With “King James” sidelined, the Twitter universe set their sights on Gatorade, looking to hang Lebron’s hydration issues on the iconic sports drink. Fortunately, Gatorade was ready.

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Latest Blog Entry: May 12, 2014

OWN THE MOON

In 1969, Neil Armstrong landed on the moon. One small step for man, one giant leap for mankind it certainly was. Not only did Neil achieve great milestones in science and engineering, he also cemented the United States as a global leader, and did so when our nation needed it most.

As marketers, we too look for ways to set ourselves apart from the competition. In the same way Neil Armstrong claimed the Moon for the U.S., it’s important we strive to make our marketing efforts ownable.

BOLDY GO WHERE NO BRAND HAS GONE BEFORE
When you’re the first to do something, no one can take that label away from you. Challenge your brand to take chances, venture into new territory and try things that have never been done before.

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WHO WE'VE DONE IT FOR