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"Consumers are now in charge." Never before have consumers had so much control over where, how, and what they consume. Immediate Consumption is a group of marketers from a myriad of backgrounds and disciplines who know how to get brands into the eyes, ears, mouths, noses and hands of consumers, wherever those consumers may be.


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WE ARE THE C-STORE EXPERTS

C-Store is a dynamic place unlike any other shopping environment. For your brand to win at C-Store, you must understand:

The Occasion
The Consumer
The Experience
The Marketplace
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UNDERSTANDING THE OCCASION
Why we shop at C-Store

Shoppers visit C-Store to satisfy a variety of needs. Reaching your consumer starts by understanding these need-states:
Start Me Up — “The Jump Start”
Tide Me Over — “The Meal Bridge”
Pick Me Up — “The Power Boost”
Reward Myself — “The Reward”
Feed Me — “The Main Course”
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UNDERSTANDING THE CONSUMER
Identify the C-Store Shopper

A wide variety of shoppers frequent today’s C-Store, a majority of whom fall into the following groups:
The Core — Men 24–44
Millennials — Men and Women 18–24
The Overlooked — Women 24–39
Hispanics
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UNDERSTANDING THE EXPERIENCE
How we shop at C-Store

The shopper’s mindset plays an integral role in purchasing decisions. Understanding how shoppers think along the path to purchase provides valuable insight into how we reach them.

To better understand the shopping experience at C-Store, we define:
Path to Purchase
Shopping Zones
Mindsets within the Path to Purchase
Consideration Set
Messaging Opportunities
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UNDERSTANDING THE MARKETPLACE
Brands at C-Store must connect with shoppers — 
and understand what’s happening at the store level.

To win at C-Store, your brand must understand:

Trends in the Marketplace
The Needs of the Customer
Ways to Work Together
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UNDERSTANDING YOUR BRAND
Winning at c-store

We bring your brand to life at C-Store through a 6-Step Activation Methodology:

Step 1 — Define the challenge
Step 2 — Define the target
Step 3 — Define the Brand
Step 4 — Outline Marketplace Considerations
Step 5 — Define the Opportunity
Step 6 — Outline How We Will Achieve Our Objectives
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Latest Blog Entry: February 17, 2015

MOBILE ENGAGEMENT

We are all well aware that almost every shopper has a smartphone. Mobile devices have become our preference for searching and consuming on the internet. A report from comScor shows that mobile internet usage surpassed desktop surfing in 2014.

Mobile promotional activity around Valentine’s Day is reaching new heights this year, with savvy retailers such as Walmart aiming for a bigger piece of the upcoming holiday’s sales by leveraging users. Walmart wasted no time in ramping up its Valentine’s Day promotions, sending out a push notification to users of its mobile app the day after the previous promotional event — the Super Bowl game — took place.

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WHO WE'VE DONE IT FOR


C-STORE SALES KIT



You only get one chance to make a first impression. Especially in the Convenience Store industry.

So instead of mailing out pamphlets and business cards, upstart Shopper Marketing firm Immediate Consumption took a different route. They decided to lean heavily on their creative chops, and build an unprecedented sales kit—not for chips, beer, or beef jerky… but for themselves.

Initially, more than 75 kits were sent to leading convenience store owners, each branded with Immediate Consumption’s team colors and packed with repurposed C-Store essentials.









To stick out, C-Store staples like coffee cups, beer bottles and chip canisters were retooled and refitted to carry Immediate Consumption branded messaging, which offered a glimpse into the firm’s expertise and personality, and shared a few valuable industry-specific insights.

In the end, the kit made a big impression on C-Store owners, landing Immediate Consumption a handful of fruitful meetings and valuable industry contacts.