"Consumers are now in charge." Never before have consumers had so much control over where, how, and what they consume. Immediate Consumption is a group of marketers from a myriad of backgrounds and disciplines who know how to get brands into the eyes, ears, mouths, noses and hands of consumers, wherever those consumers may be.
Latest Blog Entry: May 29, 2013
BRAND SPOTLIGHT: Red Bull
Man has always been adventurous and daring. He’s climbed mountains, crossed open seas and taken to the air like a bird. Man has spirit, and it’s taken him beyond the limits of common societal norms.
Man is a dreamer, and no brand today recognizes this better than Red Bull.
More than an energy drink, the Red Bull brand has found a way to successfully create a playing field for our imaginations. This arena has grown into something more than a promotional stunt — it’s a new, spontaneous world, an ethos that entertains and inspires.
Coming to life in a wide variety of sports, events and settings, Red Bull begins by asking simply, “What If?” — and then doing exactly that. Here are just a few examples of where their brand has taken us:
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Latest Blog Entry: May 30, 2013
JUST BECAUSE YOU GOT IT, DOESN’T MEAN YOU GET FACEBOOK
In the last 20 years, nothing has changed our way of life more than the Internet. We don’t shop the same way, we receive our news differently, and the way we communicate has evolved into an electronic forum of “now.”
Of these forums, none has brought us closer together than Facebook. To a fault at times, it’s a window into the way we live. It gives us the power to communicate, share thoughts and ideas, even post images and videos of ourselves, or of things that simply pique our interest.
As marketers, Facebook has completely changed how we engage our consumer. What was once a one-way message stream of telling the consumer what they should know about our brands, has grown into a two-way street of comments, feedback and likes.
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Immediate Consumption is working with many leading brands:
C-STORE SALES KIT
You only get one chance to make a first impression. Especially in the Convenience Store industry.
So instead of mailing out pamphlets and business cards, upstart Shopper Marketing firm Immediate Consumption took a different route. They decided to lean heavily on their creative chops, and build an unprecedented sales kit—not for chips, beer, or beef jerky… but for themselves.
Initially, more than 75 kits were sent to leading convenience store owners, each branded with Immediate Consumption’s team colors and packed with repurposed C-Store essentials.
To stick out, C-Store staples like coffee cups, beer bottles and chip canisters were retooled and refitted to carry Immediate Consumption branded messaging, which offered a glimpse into the firm’s expertise and personality, and shared a few valuable industry-specific insights.
In the end, the kit made a big impression on C-Store owners, landing Immediate Consumption a handful of fruitful meetings and valuable industry contacts.