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"Consumers are now in charge." Never before have consumers had so much control over where, how, and what they consume. Immediate Consumption is a group of marketers from a myriad of backgrounds and disciplines who know how to get brands into the eyes, ears, mouths, noses and hands of consumers, wherever those consumers may be.


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WE ARE THE C-STORE EXPERTS

C-Store is a dynamic place unlike any other shopping environment. For your brand to win at C-Store, you must understand:

The Occasion
The Consumer
The Experience
The Marketplace
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UNDERSTANDING THE OCCASION
Why we shop at C-Store

Shoppers visit C-Store to satisfy a variety of needs. Reaching your consumer starts by understanding these need-states:
Start Me Up — “The Jump Start”
Tide Me Over — “The Meal Bridge”
Pick Me Up — “The Power Boost”
Reward Myself — “The Reward”
Feed Me — “The Main Course”
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UNDERSTANDING THE CONSUMER
Identify the C-Store Shopper

A wide variety of shoppers frequent today’s C-Store, a majority of whom fall into the following groups:
The Core — Men 24–44
Millennials — Men and Women 18–24
The Overlooked — Women 24–39
Hispanics
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UNDERSTANDING THE EXPERIENCE
How we shop at C-Store

The shopper’s mindset plays an integral role in purchasing decisions. Understanding how shoppers think along the path to purchase provides valuable insight into how we reach them.

To better understand the shopping experience at C-Store, we define:
Path to Purchase
Shopping Zones
Mindsets within the Path to Purchase
Consideration Set
Messaging Opportunities
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UNDERSTANDING THE MARKETPLACE
Brands at C-Store must connect with shoppers — 
and understand what’s happening at the store level.

To win at C-Store, your brand must understand:

Trends in the Marketplace
The Needs of the Customer
Ways to Work Together
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UNDERSTANDING YOUR BRAND
Winning at c-store

We bring your brand to life at C-Store through a 6-Step Activation Methodology:

Step 1 — Define the challenge
Step 2 — Define the target
Step 3 — Define the Brand
Step 4 — Outline Marketplace Considerations
Step 5 — Define the Opportunity
Step 6 — Outline How We Will Achieve Our Objectives
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Latest Blog Entry: June 30, 2014

BRAND SPOTLIGHT: OSCAR MAYER

What do Michael Bacon and turkey bacon have in common?

They’ve both spent their lives in the shadows of other bacons: Kevin and pork.

The two less-recognized bacons have many positive attributes of their own. Sure, Michael didn’t star in Footloose or win a Golden Globe like “the other Bacon” did, but he can play 12 instruments and is an Emmy-winning composer. As for turkey bacon, it’s 50 percent less fattening than its counterpart.

Oscar Mayer’s new ad campaign aims to gain recognition for both the lesser-known – but equally important – bacons. Using the hashtag #UnsungBacon and a hilarious promotional video, the goal is get Michael to surpass Kevin in number of Twitter followers while promoting turkey bacon’s meaty merits.

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Latest Blog Entry: September 8, 2014

SOCIAL MEDIA SPOTLIGHT: 7-ELEVEN

7-Eleven is the world’s largest convenience store chain, in both the physical and the digital world. With over 51,000 Twitter followers, they have almost as many people reading their tweets as they have store locations.

And while they undoubtedly need to make a good impression in-store, their social media is of equal importance. Considering that 7-Eleven sells 2,300 fresh sandwiches every hour, 1 million cups of coffee every day, and 100 million hot dogs every year … Well, it looks like their strategy is working.

So why is 7-Eleven’s Twitter presence so strong? It seems they truly understand what consumers are looking for when they click the “Follow” button for a brand.

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WHO WE'VE DONE IT FOR