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"Consumers are now in charge." Never before have consumers had so much control over where, how, and what they consume. Immediate Consumption is a group of marketers from a myriad of backgrounds and disciplines who know how to get brands into the eyes, ears, mouths, noses and hands of consumers, wherever those consumers may be.


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WE ARE THE C-STORE EXPERTS

C-Store is a dynamic place unlike any other shopping environment. For your brand to win at C-Store, you must understand:

The Occasion
The Consumer
The Experience
The Marketplace
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UNDERSTANDING THE OCCASION
Why we shop at C-Store

Shoppers visit C-Store to satisfy a variety of needs. Reaching your consumer starts by understanding these need-states:
Start Me Up — “The Jump Start”
Tide Me Over — “The Meal Bridge”
Pick Me Up — “The Power Boost”
Reward Myself — “The Reward”
Feed Me — “The Main Course”
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UNDERSTANDING THE CONSUMER
Identify the C-Store Shopper

A wide variety of shoppers frequent today’s C-Store, a majority of whom fall into the following groups:
The Core — Men 24–44
Millennials — Men and Women 18–24
The Overlooked — Women 24–39
Hispanics
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UNDERSTANDING THE EXPERIENCE
How we shop at C-Store

The shopper’s mindset plays an integral role in purchasing decisions. Understanding how shoppers think along the path to purchase provides valuable insight into how we reach them.

To better understand the shopping experience at C-Store, we define:
Path to Purchase
Shopping Zones
Mindsets within the Path to Purchase
Consideration Set
Messaging Opportunities
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UNDERSTANDING THE MARKETPLACE
Brands at C-Store must connect with shoppers — 
and understand what’s happening at the store level.

To win at C-Store, your brand must understand:

Trends in the Marketplace
The Needs of the Customer
Ways to Work Together
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UNDERSTANDING YOUR BRAND
Winning at c-store

We bring your brand to life at C-Store through a 6-Step Activation Methodology:

Step 1 — Define the challenge
Step 2 — Define the target
Step 3 — Define the Brand
Step 4 — Outline Marketplace Considerations
Step 5 — Define the Opportunity
Step 6 — Outline How We Will Achieve Our Objectives
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Latest Blog Entry: March 25, 2014

HIGHLIGHTS FROM SOCIAL MEDIA WEEK

Earlier this month, Immediate Consumption hopped a flight to NYC to catch the latest trends, insights and discussions on all things social media. From journalism to music, games to cat memes, we sat in on numerous panel discussions regarding the ever-changing climate on how we communicate and consume content.

Here are a just a few takeaways:

PLAN TO FAIL … AND LEARN
Failure was a resounding theme heard from many of the panelists at Social Media Week. Marketers, journalists and content creators all told tales of mistakes made through social media. Despite hiccups, each said they learned valuable lessons from the chances they took. In many cases, their miscues went unseen. In other cases, panelists said they took advantage of opportunities to discuss issues in an open forum with their followers. This provided transparency and added a well-received human element to their brands — and ultimately strengthened relationships.

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Latest Blog Entry: March 20, 2014

The Marketing Magic of March Madness

The NCAA Tournament is no place for the meek. The big dance calls for bold plays, clutch performances and the ability to survive at all costs. It’s competition at its best, and it will draw millions of eyeballs over the course of a few weeks.

If you don’t understand what this means for marketers, then maybe you’re in the wrong business.

March Madness is tailor-made for marketers, especially for those of us who target male audiences. Here are just a few examples of brands looking to take advantage of the Tourney, and all it has to offer:

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